CREATIVE DIRECTOR
sleepcheck.jpg

Sleepy Town with a Snoring Problem

 

Getting snorers and their partners to check if there’s more to their snore

Leaving subtle hints to tell your partner that you want them to sort their snoring is one thing, but when there could be major health issues behind those snores, we really should be more direct.

So instead of an elbow to the ribs, imagine being hit with billboard trucks, a radio takeover, banners, coasters and press ads?

Case Study Video

Main Film

The app shot up to no 1 in the AppStore immediately following the launch of the campaign – both in Medical and in the Paid category, generated over 160M PR impressions but most importantly over 2M engagements on social, enabling partners to not only talk about it, but to address the problem by downloading the app.

FINALIST 2x - Spikes Asia
Bronze - AWARD Awards