Helping millennials avoid awkward money conversations

Millennials would rather talk about sex or religion than money. But it gets worse. When they owe their mates money, they start playing hide & seek with them to avoid the awkwardness of the situation.
This campaign confronted that behaviour, and positioned the PayPal app as the solution to that awkwardness by imploring, "Stop playing hide & seek Australia. When you owe someone, just PayPal it."