Turning skippable ads into unmissable content with a world’s first
Skipping ads is natural, habitual behaviour in 2018 - so how do you change that behaviour? Introducing a world’s first 20-second podcasts. Created in collaboration with and voiced by real podcasters, 20-Second Podcasts gave our audience bite-sized content they wouldn’t want to skip, whilst simultaneously showing PayPal’s simplicity and ingenuity.
Case study video
From 4 million listens, 77% weren’t skipped - particularly among 18-24 year olds, leading to a 16% lift in message association and a remarkable 233% lift in ad recall.