How to kill the forgettable gifts

Shop off the Beaten Path delivered one-of-its-kind, magical Christmas - not just to smaller Aussie merchants without marketing budgets, but also to gift-givers and receivers all around the country.

Leveraging both sides of their business, Shop off the Beaten Path is a network of Aussie businesses that sell unique, memorable, one-of-its-kind gifts – all enabled by simple and secure PayPal checkouts. By connecting these merchants with hungry-for-giftspiration shoppers, PayPal paved a new way for Aussies to shop for unique gifts, and kill the forgettable gifts once and for all.

This campaign still remains as PayPal Australia's most successful campaign ever.