Wanna be like Mike? Now you can.

Ever since Jordan’s ‘Jumpman’ turned ballers into brands, every basketball fan has wanted their own player logo. As the sport gained more popularity worldwide, only the game’s best players can afford to get their own signature logo...until now.

In-time for the NBA Finals this year, Foot Locker launched House of Hoops Mark of Greatness, an online design tool that lets fans of the game create their own signature logo in a few simple steps. The tool packs the magic to let you create a mark quickly and easily (without any design skills) and generate an unlimited number of unique and distinctive personalised logos.

Screen Shot 2021-07-27 at 7.19.47 pm.png

Screen Shot 2021-07-27 at 7.20.10 pm.png

Screen Shot 2021-07-27 at 7.20.56 pm.png

Screen Shot 2021-07-27 at 7.29.45 pm.png

Screen Shot 2021-07-27 at 7.30.03 pm.png

The launch is supported by a social campaign that encourages fans to share their logo on Instagram for a chance to win a personalised player edition pack featuring a range of Nike merchandise and a pair of sneakers with the winners signature logo printed on them.

The campaign took things one step further… the winner was also given the full pro athlete treatment. Similar to an NBA media day - Powerful stills of our winner pulling iconic basketball poses were captured and plastered around the country in high impact, large format OOH along with his winning logo and Instagram handle.

BWM_House of Hoops_Flinders & Elizabeth Street_031121.jpg

Bonus…online tool so easy to use that this even happened…

1x Silver & 1x Bronze - AdFest 2022
WINNER – BestAds, Best Interactive
WINNER – The Work, Interactive